Praktiker animated TV Advertisement

STUDIO: Faze

YEAR: 2025

ROLE: Cell animation, Rigging, Motion Graphics, Compositing

SKILLS: Adobe Illustrator, Procreate Dreams, Adobe After Effects

STORY

Praktiker Greece transformed a standard seasonal promotion into an entertaining narrative—making the multistore feel iconic, fun, and essential for summer living. Greek gods are universally recognizable, cutting across age groups and cultures, which helps the ad quickly connect with a broad audience. The summer essential products eventually transform from illustrations to real pictures.

Cyclops gets protected from the sun using his umbrella from Serifos.

Minotaur relaxes on his beach chair from Crete.

Centaur goes camping with his tent from Pelion.

Poseidon surfs the Aegean sea with his SUP board from Sounio.

Hermes takes a nap on his sun bed from Syros.

Dionysus keeps his grapes cool with his mini fridge from Naxos.

Icarus relaxes on his sea mattress from Ikaria.

Aphrodite enjoys her drink on her inflatable chair from Milos.

The main objective of this project, regarding the animation of the scenes, was the communication and the enhancement of the fun and the carefree summer energy.